Created a graphics package for Custom Ink’s participant team in the Charlotte AIDS Walk, centered around the team slogan “Ink Out Stigma.” This involved creating a logo that embodied the slogan and utilizing it across various materials, including a banner for the fundraising website, an email template, and team t-shirts.

The design process navigated constraints such as incorporating the brand colors provided by the client. The challenge was to reference the “ink” concept while steering clear of negative associations with liquid splatter, ensuring a positive representation for the team’s cause.

Every detail of these shirts was carefully considered to match the corporate brand while creating something unique and special for the team to wear. I extended that same dedication to creating a header for the event page and emails as well as a social media graphic, and the photos of the shirts at the event were also used to promote the company culture and charitable initiatives on corporate socials. Private information has been removed from the images.

My role was designing the logo, creating social media content, tshirt design, and creating the email template